I've never had it before but my wife swears on it. Until recently my local grocery store didn't carry it and we've been using Tone's or something similar for our chili powder needs which I will admit is a pretty big need. We like a lot of Mexican food around this house and the chili powder is a staple with most recipes.
I decided to order some online from mildbills.com to give it a shot and surprise the wife. $4 for 3oz of this stuff that part is not bad it's the shipping of $6 that makes it ... holy crap this stuff is expensive!
The wife says that it's OK because you don't have to use as much Gebhardt as you would normal chili powder because it has a much better flavor. I'm making Steak Fajitas tonight and will try this out and see what the fuss is all about.
**Update** I used this tonight to make the fajitas and I have to say that Gebhardt does live up to it's hype. It's got a good punch of flavor that you won't get without using copious amounts of other brands. I'll be using this from now on and thank goodness they sell it in 5lb tubs. We use a lot of Chili Powder in this house.
